Sixty Hotel DC

Strategy

Brand Development, Storytelling

Creative Direction, Art Direction

Illustration, Collateral

Photography, Digital, Marketing

Where Contemporary Culture Meets Capitol-Hill Refinement

Considered shaped the complete brand world for SIXTY DC, creating a confident, design-driven identity that reflects the hotel’s modern take on Washington sophistication. Our work spanned brand development, creative direction, illustration, collateral systems, art direction, digital design, and full photography and content creation. We established a cohesive visual and narrative language—rooted in contemporary culture, architectural clarity, and a quietly luxe sensibility—that informs every guest-facing touchpoint. From brand marks and custom illustration to marketing campaigns, digital assets, and on-property collateral, we crafted a unified ecosystem that positions SIXTY DC as one of the capital’s most compelling modern boutique hotel experiences.