Sixty Hotel DC
Strategy
Brand Development, Storytelling
Creative Direction, Art Direction
Illustration, Collateral
Photography, Digital, Marketing
BRAND AND CREATIVE FOR SIXTY'S ARRIVAL IN WASHINGTON
SIXTY Hotels arrived in Washington from its SoHo and Beverly Hills roots, bringing a boutique sensibility built on intimacy, design, and a confident point of view to a market that has plenty of grand hotels and very few places that feel genuinely personal. SIXTY DC is 73 rooms at 1337 Connecticut Avenue NW, in Dupont Circle — not among the power corridors of downtown, but in the neighborhood where DC's cultural and diplomatic life is most genuinely mixed. The building's Bauhaus heritage runs through the interiors: wood, brass, leather, and midcentury silhouettes layered with warm earth tones and deliberate scale. Three F&B venues — Casamara, the Mediterranean restaurant; Reynold's, the jewel-toned cocktail lounge; and the Casamara Rooftop — extend the brand into a dining program that positions the hotel as a destination in its own right.
Considered shaped the complete brand world for SIXTY DC — brand development, creative direction, illustration, collateral systems, art direction, digital design, and full photography and content creation. We established the visual and narrative language that positions SIXTY DC as the hotel for a guest who already knows what good design looks like: the creative, the diplomat, the traveler who finds the staid downtown luxury properties a poor fit for how they actually move through a city.
SIXTY DC is a Michelin Guide hotel and has been recognized by Modern Luxury. The creative we built for it carries the quiet confidence that SIXTY as a brand requires — and that Washington, at its best, already understands.
