Considered provides brand strategy, branding, marketing, and digital services exclusively for hotels, resorts, restaurants, and hospitality brands.

Strategy

Brand strategy defines what a hospitality property is, who it's for, and how it should sound before any design begins. This includes brand positioning and strategy, audience analysis, voice and messaging, and social media strategy. Considered has led brand strategy for Waldorf Astoria Residences New York, Fairmont Breakers Long Beach, The Belgrove Resort & Spa, amongst many others.

Branding

Branding covers the name and the visual system a hospitality brand runs on. This includes naming, brand identity, logo and visual design, signage and wayfinding, collateral design, and UX and UI design. Considered has done naming and brand identity work for The EVE Hotel Sydney, The Darcy Hotel, The Jaffa Hotel, ModernHaus SoHo, and Paradero Hotels, to name a few.

Marketing

Marketing carries a hospitality brand into market once the identity is set. This includes creative direction, photography and videography, ongoing marketing, email and CRM, and paid search and social. Considered has led creative direction and marketing for Jean-Georges Vongerichten, Public Hotels, SIXTY Hotels, CIVILIAN Hotels, and Gurney's Resorts.

Digital

Digital covers the websites and infrastructure a hospitality brand runs on day to day. This includes bespoke website design, bespoke and headless CMS, managed infrastructure, and content. Considered has built digital experiences for PUBLIC Hotels, Casa Cipriani, Two Trees, PaliSociety, The Wall Street Hotel, and many more.