PUBLIC Hotels

Strategy

Brand Development, Storytelling

Creative Direction, Art Direction

Photo, Video

Marketing, Performance

Evolving New York’s Most Forward-Thinking Hotel Brand

Considered has been part of PUBLIC since the brand’s inception, collaborating directly with Ian Schrager for more than fifteen years to help shape, evolve, and continually strengthen one of New York’s most innovative hotel brands. From the earliest conceptual foundations to the current expression of PUBLIC’s modern luxury philosophy, our work spans website design and development, creative direction, art direction, and comprehensive photo and video production. We built and refined the digital experience, visual identity systems, and storytelling framework that define how PUBLIC communicates its “luxury for all” ethos. This long-term partnership has allowed us to guide the brand through multiple evolutions—ensuring consistency, cultural relevance, and design excellence across every touchpoint. PUBLIC’s identity today is the result of a deeply integrated collaboration grounded in shared vision, creative rigor, and a sustained commitment to redefining New York hospitality.