Harbour Club Miami
Strategy
Brand Strategy, Visual Identity
Logo Design, Illustration
Creative Direction, Art Direction
Menus, Collateral
Website Design & Development, Digital
MIAMI BEACH'S FIRST BRITISH PRIVATE MEMBERS CLUB
Harbour Club is Miami Beach's first British-style private members club — The location is deliberate: Sunset Harbour, a three-block stretch of Biscayne Bay waterfront that operates less like Miami Beach and more like a residential village — small-scale, walkable, the kind of block where the terracotta façade and a Damien Hirst disc visible through the second-floor window are the only signals that anything remarkable is inside.
Considered delivered the full visual program across all three venues operating under the same roof. Logo design, custom illustration, menus, collateral, website design and development, and digital for Harbour Club, A'Riva, and The Palm Room. The venues hold distinct registers: Harbour Club is the members-only dining and social floor, designed to feel like an extension of its members' homes; A'Riva is Italian coastal Mediterranean, open to the public, with breezy Neapolitan fare and a sidewalk terrace; The Palm Room is the speakeasy-style lounge for late evenings and handcrafted cocktails. The illustration and visual language across all three needed to hold distinct personalities without pulling apart.
The result is a brand system calibrated to the concept itself: European in its reference, precise in its execution, and appropriately discreet — the way a private club in this city has to be.
