Jean-Georges Vongerichten | The Considered Agency

Jean-Georges Vongerichten is one of the most decorated chefs alive — Alsace-born, Asian-trained, James Beard Award–winning, and responsible for a constellation of restaurants that spans New York, Los Angeles, Miami, Las Vegas, London, and beyond. His flagship at 1 Central Park West holds two Michelin stars and four New York Times stars. JoJo, which opened in 1991 as his first New York restaurant, was where it all began. The portfolio now runs to more than 40 restaurants across 20 cities, each with its own identity, its own guest, and its own set of creative demands.

The Considered Agency has worked with Jean-Georges Vongerichten since 2012 — across restaurants, hotels, and the full breadth of his creative output. The relationship covers web design and development, social media management, brand identity, naming, illustration, animation, menu systems, photography and video oversight, and a semimonthly and seasonal email marketing program that has run continuously for fifteen years.

We rebranded JoJo. We designed the brand and identity for The Inn at Pound Ridge, his country restaurant in Westchester. We developed and managed a menu system across multiple restaurant properties — simplifying the architecture and making it faster to update without losing the care the food deserves.

Working with an operation of this scale and reputation requires fluency in hospitality at every level: understanding how a menu functions as a guest touchpoint, how a website serves both the regular and the first-time visitor, how an email campaign earns its open rate when it lands in the inboxes of people who have eaten at Jean-Georges a hundred times. The work we do here is held to the same standard the kitchen is.